Using technology effectively has never been more important in standing out and helping you to grow your business. From social media presence, to how to watermark your photos from your phone, we take a look at three easy ways modern technology can help boost your profit margins…
Why is technology important for trades?
As smartphones and social media channels have developed over time, the amount of information that people absorb on a daily basis has also dramatically increased.
What this means is that people are only ever a few clicks away from companies and brands that are important to them – so it’s very helpful to be able to connect with people in a way that is engaging as well as effective.
(Picture credit: www.debatingeurope.eu)
There are many different social media platforms out there, but the two that trades should predominantly focus on are Facebook and Twitter.
For Facebook, while there isn’t a character limit on how much you should write, you should try to keep your post down to three-to-four lines so it’s concise and to the point.
When it comes to Twitter, make sure you keep tweets to around 110 characters or less – but also support the post with a high quality image as people are seven times more likely to click on a link if it is accompanied by a photograph.
Top tip: Making sure you don’t overload people with information is important. Why? Because in the busy world of social media people often don’t have time to read lots of copy, so try to break up your points and you’ll be more likely to retain the reader’s attention.
They say a picture is worth a 1000 words, and in the world of social media it is very much true.
High quality images can help make you stand out from rival companies and show potential customers what you can do in a simple glance. Any modern smartphone will have a good enough camera to get shots of your work, so be as visual and creative as you can. Remember to move any tools out of your photographs and, take more pictures than you think you need, to make sure you get the best picture possible.
Top tip: A great tip is to take pictures before, during, and after your job to create a visual story of the project as it progresses. It will make the content much more appealing.
Professional trades do fantastic work all the time so it’s really important for them to be able to showcase their skills without having to worry about the photograph being used on social media by anyone else without their permission.
Contrary to popular belief, you don’t need to spend large amounts of time to brand your pictures as you can do it in a few minutes on your smartphone.
The ‘Ezy Watermark’ app allows you to easily watermark and brand photos on your phone or Facebook albums very quickly. The free, easy to use app is a simple way to protect your images and will also create unique pictures for your social media accounts.
Top tip: If you’re looking for any other ways you can use technology to help more win work, Expert Trades make weekly videos which are dedicated to helping trades get the most out of modern technology. Click here to find out more.
Have Facebook and Twitter helped your trade win more work? Tweet us at @easyestimateuk so we can see how our users are using social media to boost their business.